Health Clubs Help Fight Childhood Obesity and Promote Kids' Fitness with PLAYTIME

March 18, 2010

“Parents want to do what’s best for their children,” says Paul Dickison, vice president of marketing and brand management in a recent Club Industry Magazine issue. “Our goal is to help children develop a love for physical activity and do what kids love best.  They love to have fun, and they love to be energetic and active.”

In its March 2010 article "Just For Kids", Club Industry Magazine reported that the health club industry is helping get kids fit and curtailing childhood obesity. Currently, more than 22 percent of commercial health clubs offer children-specific programming, according to IHRSA, and almost 20 percent offer a kids-only section of the club. Clubs designed specifically for the physical development of children offer programs for kids as young as 4 months to 12 years old.

PLAYTIME agrees that kids may just be the motivation people need to get to the gym.

Many multi-purpose health and fitness clubs offer programming for the little ones as a way to keep the whole family active.  Club One, LA Fitness and Lifetime Fitness, are just a few of PLAYTIME clients who are offering early childhood play areas, with features such as custom-themed, indoor and outdoor climbers, crawl tunnels and balance beams.

PLAYTIME is dedicated to promoting healthy and active lifestyles for the whole family.