Japan's AEON Chousi Shopping Center Chooses Proven PLAYTIME Classics for Ease of Use

April 7, 2010

“PLAYTIME Classic Elements are well accepted and tested by U.S. children,” said AEON Group’s Jiro Tomizawa. “Also, Japanese kids are more quiet and conservative than U.S. kids, so we felt the basic soft play elements would be a safe and easy fit for our new amenity.”

PLAYTIME offers a portfolio of pre-designed, inventoried play area elements for fun indoor and outdoor play. Drawing from the Company’s experience as the market leader in delivering safe, creative soft-sculpted play areas, PLAYTIME’s Classic Elements are some of our most requested and popular play elements.

“We, at AEON, feel that kids play areas with soft foam play elements are very useful features in a shopper friendly environment,” reported Tomizawa. “All shoppers visiting our mall are impressed by our kids play ground amenity, especially shoppers and families with small children.

Tomizawa first learned about PLAYTIME on one of his annual US Market study tours he organizes for AEON’s key corporate leaders. They saw a kids’ play area at a U.S. lifestyle center featuring PLAYTIME play elements and they all loved PLAYTIME’s soft elements ideas and healthy play philosophy.

AEON selected the Log Crawl, Cheetah, Ladybug, Baby Bigfoot Turtle, Whale Tail, Crab, Sand and Bucket and other colorful soft play climbers and crawlers for their play space. Ordering, shipping internationally and then locally installing the Classic Elements into a pre-designed play area footprint was easy for the mall contracting team.

With shopping centers at its core, the AEON Group operates lifestyle-enhancing retail and entertainment services, from general merchandise stores and supermarkets, to fashion-conscious specialty stores, financial services and amusement facilities. Whether in its home market of Japan or in its rapidly growing network in China and Southeast Asia, Aeon stores, goods and services are characterized by local-level customer and community partnerships-driven by a centuries-long commitment to total customer satisfaction.

AEON Chousi Shopping Center successfully opened on March 11, 2010.