Daily cleaning and inspection keeps Mankato Clinic-sponsored River Hills Mall Play Area shining after five years of use

May 4, 2010

“When we contracted to have our carpets cleaned, we added in cleaning of our play area. It’s our sponsor Mankato Clinic’s brand image we are maintaining, and the importance of healthy play in our community,” said Paul Wilkie, GM of River Hills Mall in Mankato, MN.

River Hills Mall recognizes that regular inspection, cleaning and maintenance programs are an important part of operating a safe play environment. Just making a visual inspection of their play area each day lengthens its life. Mall maintenance checks daily for anything out of the ordinary on the play elements - smudges, ink, goo - all this is easily remedied. As a result, the shopping center has already gotten five years out of its play area flooring system and play elements.

"Our sponsor Mankato Clinic wants their brand protected, so we are committed to giving our play area the specialized cleaning and attention it needs. It has really held up well, it almost looks like the day we brought it in," added Wilkie.

The daily brand exposure for sponsor Mankato Clinic is paying off too. Wilkie says that the sponsor has reported many new patients who visited their clinic because of seeing their brand at the River Hill Mall play area.

“Mankato, Minnesota is well-known for the Mayo Clinic. Many new arrivals to our area find out for the first time about the Mankato Clinic healthcare opportunities by seeing their brand at our play area,” added Wilkie.

PLAYTIME play areas promote fun, healthy and happy kids – giving families’ confidence in the choice they make in their healthcare provider.

From designed corporate mascots to sponsor-themed and branded play elements, Playtime can assist you in your efforts to secure sponsorships and brand partners with local healthcare providers and other businesses to fund and promote your play area.

Contact David O’Niones at davido@playtime.com to learn more.