News
 | January 25, 2012 | Northpark Mall Creates “Incredible Differentiator” With New Indoor Play Area “We are the only enclosed shopping center in the market,” says Susan C. Sgrignoli, General Manager. “Adding a family friendly amenity like an indoor playground will truly make us different and special. This play area is going to be an incredible market differentiator for us.” read more > |
 | January 20, 2012 | More Singapore Malls Catering to Families AsiaOne News recently reported that retailers are keen to invest in family-friendly measures. "There is only so much retailers can do to differentiate themselves in the area of merchandise. They have to differentiate through the kind of services they provide." read more > |
 | January 13, 2012 | Westfield® Fashion Square Play Area Blends Fun, Beauty and History “Honestly, it’s one of the most beautiful things I’ve ever seen in a shopping center,” says Juliet Mothershed, Director of Marketing, Westfield Fashion Square. “It’s even compelling to adults. When I give tours to partners and other visitors, I take them there. It’s a beautiful destination.” read more > |
 | January 1, 2012 | Ring in the New Year with PLAYTIME Themed Indoor Soft Play Areas WHAT DO GARFIELD AND COOKIE MONSTER HAVE IN COMMON? It's PLAYTIME! With new exclusive licensing agreements with Sesame Workshop and PAWS, Inc., PLAYTIME is inviting family-friendly retail and commercial centers to bring the Garfield or Sesame Street characters to life using gorgeous 3D, soft foam play elements in 2012. read more > |
 | December 2, 2011 | CBL's Hamilton Place Showcases Multi-Million-Dollar Renovation and Sponsor with New Indoor Play Area “With Hamilton Place being a super-regional shopping center, we felt like the indoor play area was such a popular shopper amenity that we had to update,” said Jim Ward, senior director of brand development, CBL & Associates Properties, Inc. "Plus, our play area reaches our sponsor's target demographic and provides a unique forum to connect with millions of consumers.” read more > |
 | November 17, 2011 | Play Area Sponsor Reaches Over 20 Million People A Year For Fraction of Cost of Advertising “Play areas bring families together,” says Debbie Milhouse, CBL & Associates’ Regional Director of Brand Development. “This also gives the sponsor an opportunity to interact and engage with consumers. On a quarterly basis, hospital staff will come to the mall to perform blood pressure checks and screenings, introducing them directly to potential patients.” read more > |
 | November 16, 2011 | Garfield and Friends Come Out to Play Thanks to Partnership Between PLAYTIME and Paws, Inc. Jim Davis, Garfield creator and Paws President and CEO, says, “In his wry little heart, Garfield loves his friends and he loves kids. We’re excited to work with PLAYTIME as they bring the Garfield brand to life in gorgeous 3D, soft-sculpted foam play elements for children.” read more > |
 | November 14, 2011 | PLAYTIME and PediaPals partner to bring packaged indoor play systems to pediatric waiting rooms “PLAYTIME is top-of-the-line in the play industry, and we’re excited to now be able to offer their products to our network of over 3,000 pediatric healthcare customers,” said Jonathan Powell, president of PediaPals. read more > |
 | November 10, 2011 | Arizona's Kids Little Smiles Clinics Deliver Playful Pediatric Dental Experience “Our goal is to make children comfortable from the moment they walk in our doors,” says Kerry Herbine, Chief Operating Officer. “We do that by providing lots of play opportunities. A playing child is a happy child.” read more > |
 | November 7, 2011 | Mountain Play Lodge: A Successful New Family Entertainment Center Created by Parents When the Collyer family moved to Asheville, NC, they encountered a community with no indoor play areas for young families. So they contracted with PLAYTIME to help create Mountain Play Lodge, a new family entertainment center that caters to both kids and parents. The most popular play elements in Mountain Play Lodge are the three replicas that PLAYTIME made of the Collyer’s Swiss Mountain Dog, Gabby. read more > |
